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A major gambling operator, Pinnacle Entertainment Inc., primarily known for its gambling venues in the Midwest and South, recently announced the $2.1 billion purchase of Aztar Corp., a Phoenix-based gambling company with five gambling venues nationwide.

The deal is projected to create a land-based gambling network across the US, giving Pinnacle Inc. a total of twelve casinos in Indiana, Louisiana, Missouri, Nevada and New Jersey.

The acquisition is the latest in a string of mega-mergers in the gambling industry, such as the $9 billion acquisition of Caesars Entertainment Inc. by Harrah’s Entertainment Inc.’s and MGM Mirage’s $7.9 billion purchase of Mandalay Resort Group.

Two years ago, officials from Pinnacle Inc. were reported as saying that the company prefers to build new gambling venues, rather than to buy old ones, but today, they are reversing that decision, with good reason.

The Tropicana gambling casinos in Atlantic City and Las Vegas come with the deal, which will give Pinnacle a strong foothold in the two most important land-based gambling markets in the US and will rank Pinnacle Inc. as the sixth-largest gambling operator in the country. The Atlantic City Tropicana recorded $441.9 million in gross gambling take, and will bring in around one quarter of the combined revenue from the merger.

Pinnacle plans to make their first priority the rebuilding of the Tropicana’s Las Vegas gambling resort, which is reported to be badly outdated, replacing it with a new mega-gambling resort. The proposed gambling resort will take around 2 years in the planning and 5 years to build.

The gambling community hopes the merger will bring about improvement to the gambling environment at the Tropicana on the Las Vegas Strip, a market dominated by gambling giants such as Harrah’s, Boyd and Trump.

The name Pinnacle is unfamiliar to gamblers but those regularly gambling at the Las Vegas Tropicana are enthusiastic about the deal, with many suggestions for improvements to the 25-year-old gambling resort, including more gaming tables, higher-end slot machines, faster check-in times and renovated guest rooms.

Patrons are keen to see more bonuses and comps, one gambling woman reportedly said that she felt the Tropicana was a bit too stingy, and need to start giving more rewards such as perks and giveaways to high-rolling slot players.

Players in the gambling community have also called for a better non-smoking section with a tightly enforced no-smoking policy in the Tropicana as well as more ladies’ rooms.

Pinnacle’s chairman and CEO, Daniel R. Lee, reportedly stated that the company is keen to renovate the outdated guest rooms and gambling floor, with aims to lift the standards of the property to those of The Quarter, the recently-opened Cuban-themed entertainment and shopping complex.

Plans for Pinnacle’s broader gambling network will create cross-marketing opportunities, including providing plane tickets for high-end customers, which will allow gamblers to travel to any of the company’s casinos around the country.

The acquisition is slated for closure towards the end of 2006.

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Though is may seem a little strange to advertise a best online casino in the air over Las Vegas, that is exactly what one company is doing.

One best online casino, which operates several websites offering casino games, sports betting, bingo and other internet gambling has recently signed a deal with advertising company InterAir Media. The agency is a specialised media broker that focuses their operations on the airline industry, and the deal will see this best online casino sponsoring specially branded aeroplanes flying in and out of McCarran International Airport in Las Vegas.

All the airplanes to be sponsored by this best online casino are a part of the Allegiant Air group, which is a budget passenger carrier based in Nevada and offering service between Las Vegas and 32 cities in the US, including Fresno, Ca, Idaho Falls, Id, Cedar Rapids, Ia, Chicago, Il, Toledo, Oh and Shreveport, La, as well as the Pittsburgh area and the New York City area. The Airline also has connecting flights to their second base in Orlando, Florida, which primarily services the Eastern and central states.

Six aeroplanes will be sponsored by this best online casino, with the planes being wrapped with the web address and logo of one of the best online casino’s internet gambling entertainment sites, offering sports betting, poker and other casino games with the chance to win big cash payouts. The company also has online gaming websites that allow players to enjoy all the same great games for free.

The best online casino’s new marketing stunt is not the first to put advertising space on an aeroplane, with one of the more famous examples of this being planes flown by Southwest Airlines that were painted to depict Shamu the killer whale in a promotion for Sea World.

The advertising deal with the best online casino will also feature in-flight announcements to inform passengers about this best online casino and brochures advertising the best online casino will be placed in seat pockets. In addition, the tray tables on the plane will be covered to look like a blackjack table with the logo of the best online casino on it, when the table is opened down. The marketing deal is planned to run for three months and cost the best online casino a price of around half a million dollars.

A spokesperson for the best online casino reportedly stated that online gambling works side by side with land-based casinos such as those found in Las Vegas. The best online casino does not feel that land based casinos offer any competition for them. For anyone who has studied the psychology of gamblers, it is perfectly acceptable to advertise a best online casino in the nation’s capital of land-based gambling.

The chief executive at this best online casino was reported to have said that studies show the typical passenger who flies on low-fare airlines such as Allegiant would only visit Las Vegas at most one or two times in a year, and spend their gambling budget in local Indian casinos and best online casinos the rest of the time.

In addition to the aeroplane advertising, a billboard carrying a picture of one of the branded planes will be erected next month in Las Vegas on East Tropicana Avenue.

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